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Max + charlie
Some extra ideas.
Product/Service
Everyone has that old pair of trainers that have been with them through thick and thin - and it's sad when you have to say goodbye to them. Footlocker cremate your beloved old shoes and seal the ashes inside your new ones.
App idea: DrunkYou
Captures your drunken conversations and lets you play them back the next morning for your consideration/shame.
Social/Special Build: 'Beard Shaming' - bearded friends nominated via social media become the town's rubbish collectors through velcro-hook posters created by Gillette.
Product: Caffeine floss
How to get people flossing? Coat it in the nation's favourite drug....duh.
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