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Max + charlie
Insight:
Gay Pride only really happens in cities.
It’s hard for LGBT people living in the countryside to get involved.
Brand Truth:
Hunter wellies come in all the colours of the rainbow.
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Idea:
We'd pair with Hunter, promoting their multicoloured range while launching a new version of Pride - one that isn't afraid to get its feet muddy.
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Posters to launch the idea:
Press ads
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