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Insight: 

Gay Pride only really happens in cities.

It’s hard for LGBT people living in the countryside to get involved.
 

Brand Truth: 

Hunter wellies come in all the colours of the rainbow.

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Idea:

We'd pair with Hunter, promoting their multicoloured range while launching a new version of Pride - one that isn't afraid to get its feet muddy. 

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Posters to launch the idea:

Press ads

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