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Insight:

Romania is a pretty spooky country full of old forests and actual witchcraft.

 

Idea:

You'll come back braver.

Microsite

Interactive map lets you plan your trip based on what frightens you. The more scary things you see out there, the more brave you'll be when you come back.

Bravery badges for returning travellers

Stunt: Fake horror film posters placed outside cinemas

Each poster represents a different tourist attraction in Romania

When the poster's QR codes are scanned you are taken to the corresponding page of the Romania tourism website

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