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Max + charlie
Insight:
Romania is a pretty spooky country full of old forests and actual witchcraft.
Idea:
You'll come back braver.
Microsite
Interactive map lets you plan your trip based on what frightens you. The more scary things you see out there, the more brave you'll be when you come back.
Bravery badges for returning travellers
Stunt: Fake horror film posters placed outside cinemas
Each poster represents a different tourist attraction in Romania
When the poster's QR codes are scanned you are taken to the corresponding page of the Romania tourism website
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