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Max + charlie
Insight:
Looking at fish isn't just for kids. It puts you in a certain calming state of mind...
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Idea:
Pin your worries to a fish
Stunt: Clear your mind and the river
The aquarium set up kiosks along the river for people to write a worry on a plastic fish and throw it in the Thames.
The plastic fish contain a filter which absorbs pollution from the river water, making it more suitable for marine life.
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